INTENSE CARING COLOR: Your hair is healthy looking and strong in combination with the Pre-Color Serum.

EVEN COLOR FROM ROOT TO TIP: The protective Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip.

UP TO 80% LESS HAIR BREAKAGE: Enhanced K·Bond-Plex repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy looking hair.

100% GRAY COVERAGE: Gray coverage with long lasting color fidelity giving you fuller hair with up to 80% less hair breakage (vs. untreated hair).