• KNOCKS OUT BRASSY TONES - Crush brassiness and revive your blonde tone with Violet Crush Shampoo
• SALON-FRESH BLONDE - Enhance your color and discover your best blonde with this purple shampoo that neutralizes
• CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counteract yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use
• BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal blonde hair
• CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh Neutralize stubborn brassy tones in as little as 1 use