Item description for New Glarus Brewing Co ONLY IN WISCONSIN Beer Sampler Tasting Glass Indigenous

The New Glarus Brewing Company is an American brewery founded in 1993. Located in New Glarus, Wisconsin, it is an independently owned craft brewery, whose products can only be found in Wisconsin. New Glarus Brewing Company is the 15th largest craft brewer and 25th largest overall brewing company in the United States, by sales volume. The New Glarus Brewing Company was founded in 1993 by Deborah Carey as a gift for her husband, Daniel. Before starting the New Glarus Brewing Company, Dan Carey was an experienced diploma master brewer. The brewery began in an abandoned warehouse with used brewpub equipment. In 1997, Dan Carey acquired the copper kettles from a brewery in Germany that was slated to be demolished. When the retiring German brew-master learned that his kettles could be repurposed, he sold all of his equipment worth an estimated value of $1 million to the Careys for its scrap value of just over $24,000 US. New Glarus Brewing Company brewed its first beer in October of that year and began selling its product in December. Today the company brews a variety of beers, with its Spotted Cow label leading in sales. New Glarus brewing employs about 90 people today. The brewery made the choice to pull out of Illinois sales effective 2003 leading to the sale of New Glarus beer 'Only In Wisconsin' today. The move was made due to insufficient capacity to fill both Wisconsin and Illinois markets. In May 2006, New Glarus Brewing Company broke ground on a new $21 million facility on a hilltop on the south edge of the village of New Glarus. The facility was designed to look like a Bavarian village and has become a destination for tourists who visit New Glarus. The original facility drew an estimated 25,000 visitors annually, but the expanded facility likely will draw up to 150,000 people a year. Production at the company's old facility had topped-out at over 65,000 barrels a year. The new 75,000 sq ft (7,000 m2) facility was expected to increase production, and in 2014, New Glarus Brewing was on track to brew 165,000 barrels. A new cellar could give the facility the storage space to brew 300,000 barrels in a year. The expansion will enable the company to increase production of its "Thumbprint", fruit, barrel-aged, and R&D beers. Construction was completed on schedule, and the Hilltop brewery opened in 2008. In 2014, the brewery released its first beers from its wild fruit cave, a specialized addition to its original facility (commonly referred to as the Riverside Brewery) that incorporates wild yeasts and other microorganism used in brewing.

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