Soap-Free Formula: This two-in-one foaming wash and shampoo is soap-free, ensuring gentle cleansing without stripping the skin of its natural oils. It's made with 99% natural origin ingredients, making it suitable for sensitive skin. Organic Ingredients: Enriched with organic aloe vera, organic chamomile, organic lavender, and naturally derived oatmeal, this formula provides moisturizing, soothing, calming, and skin-nourishing benefits. Organic chamomile extract also helps in soothing the scalp and rinsing away flakes associated with cradle cap. Two-in-One Convenience: The foaming wash and shampoo combination saves time and energy for new parents by allowing them to wash their baby's hair and body in one go, without the need to switch between products. Dermatologically Tested: Dermatologically tested for sensitive skin, ensuring its safety and suitability for delicate baby skin. Free From Harsh Ingredients: The formula is free from harsh soaps, SLS/SLES, mineral oil, parabens, drying alcohols, artificial colors, and fragrance. It's also free from other potentially harmful substances such as phthalates, phenoxyethanol, EDTA, propylene glycol, and lanolin. Cruelty-Free and Vegan-Friendly: The product is cruelty-free and vegan-friendly, aligning with ethical and animal-friendly values. Australian Made and Owned: Proudly Australian made and owned, supporting local manufacturing and business. Supporter of Eczema Association of Australia: GAIA is a proud supporter of the Eczema Association of Australia, indicating their commitment to providing products suitable for sensitive and eczema-prone skin. Overall, the GAIA Natural Baby Newborn Foaming Wash Shampoo offers a gentle, effective, and convenient solution for baby skincare, while also adhering to high standards of quality, safety, and ethical values.