You?ll be 100% in love! XO platinum delivers: Unsurpassed performance and results Versatility: for on and off-scalp use, precise and global application techniques Superior consistency/viscosity: stays moist for the smoothest application every time Speed: fast lifting power up to 9 levels Toning: blue pigments counteract warmth to create natural looking, pure blonde color Less fear of damage: enriched with natural ingredients that condition and protect the hair Ease post use: no stickiness or residue when rinsing Superior results: consistently delivers dazzling, shiny, silky smooth blonde hair Enriched with natural ingredients, providing the most advanced care for healthy hair Argan Oil: rich in fatty acids and powerful antioxidants such as vitamin E, it moisturizes and conditions, preventing dryness and boosting shine Safflower Seed Oil: calms and soothes the scalp while strengthening hair follicles, maintaining soft, supple, radiant hair Seaweed: contains an impressive amount of vitamins, minerals and amino acids; like a protein shake for your locks, it promotes health, strength and hydration Aloe: contains vitamins A, C, and E which all support healthy cell growth and shiny hair