Refining Luxury Sunless Tanning
Venice Gold refines luxury sunless tanning. Crafted in the USA and manufactured in a state-of-the-art cGMP-certified facility in Michigan, our self-tanning formulas are designed to deliver a flawless, streak-free golden glow for every skin tone.
But Venice Gold is more than self tanner.
Our collection includes...
Refining Luxury Sunless Tanning
Venice Gold refines luxury sunless tanning. Crafted in the USA and manufactured in a state-of-the-art cGMP-certified facility in Michigan, our self-tanning formulas are designed to deliver a flawless, streak-free golden glow for every skin tone.
But Venice Gold is more than self tanner.
Our collection includes expertly developed tanning essentials — from precision applicators to spa-inspired accessories — thoughtfully designed to enhance your glow routine and bring precision to every step of your sunless tanning ritual.
We believe sunless tanning should feel refined, empowering, and uncomplicated.
Our Story
Venice Gold was founded in Michigan in 2017 under our original name REBLX, with a mission to create premium sunless tanning products that deliver a natural-looking glow.
In 2024, the brand evolved through a strategic rebrand to Venice Gold, reflecting our commitment to elevated self-care, refined formulas, and a more luxurious tanning experience.
While our name has changed, our dedication to quality, innovation, and craftsmanship remains the same.
Today, Venice Gold represents confidence, modern beauty, and a sophisticated approach to sunless tanning — helping you achieve a radiant glow without compromise.
Innovation & Craftsmanship
Innovation is at the heart of everything we create.
Through ongoing research and development, we continually refine our formulas and tools to deliver smooth application, balanced tone, and long-lasting results.
Each Venice Gold product is thoughtfully designed to provide professional-level tanning results while remaining simple and effortless to use at home.
Our Commitment
Our commitment extends beyond the product itself.
We strive to provide an elevated experience before, during, and after every purchase. From carefully developed formulas to thoughtfully designed tanning tools, Venice Gold products are created to support a seamless and enjoyable glow routine.
Your confidence is always our priority.
Made for Every Glow
Venice Gold products are designed for all skin tones, skin types, and genders. We believe everyone deserves a glow that feels natural, effortless, and uniquely their own.
Join the Venice Gold Community
Venice Gold is a privately owned, USA-based self-tanning brand founded by Justin Colmer and built on a foundation of quality, innovation, and refined sunless beauty.
Discover the Venice Gold collection and experience your most radiant glow.
Your flawless self tan starts with Venice Gold.
— Justin Colmer, Founder
